The Launch of The Jaguar F Type in Nairobi, Kenya… Proof of Africa as A Rapidly Growing Market For Luxury Brands.

I was minding my own business at home when Stef rushes in and announces that we had been invited to the launch of the Jaguar F Type later on in the week. I am more familiar with larger cars so I was definitely curious about this unknown territory.

A few weeks earlier I had read about the Africa Luxury Summit which got me thinking about the increase in demand for luxury brands in Africa, then here comes the Jaguar launch. Our invitations were pretty cool. The front was black, the middle red and the back white…

Jaguar F Type Launch Invitation Card Nairobi Akinyi Adongo 9 Jaguar F Type Launch Invitation Card Nairobi Akinyi Adongo 10 Jaguar F Type Launch Invitation Card Nairobi Akinyi Adongo 11 Jaguar F Type Launch Invitation Card Nairobi Akinyi Adongo 12

On the set day, we went off dress shopping, did a manicure and pedicure session and got all pretty for the evening. Heaven forbid you turn up looking rough at the launch of a Jaguar car. 🙂 The event took place at Jaguar Land Rover offices at Delta Corner in Westlands. RMA Motors are official dealers in Nairobi.

Jaguar F Type Launch in Nairobi Akinyi Adongo 1 Jaguar F Type Launch in Nairobi Akinyi Adongo 2 Jaguar F Type Launch in Nairobi Akinyi Adongo 3 Jaguar F Type Launch in Nairobi Akinyi Adongo 4

Shamim Ehsani and Janüska Dawood were our gracious hosts of the evening. They were charming, efficient and hands on. We were not able to get a picture with Janüska but here is one with Shamim 🙂

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The Jaguar/Land Rover crew was also in the house. I must say Sean and Blaine looked absolutely dashing in their suits…

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We stepped into the venue which had a central mysterious spot which was covered up.

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The audience was quite excited as we waited for the unveiling.

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This is how it went….

 

For those who skipped watching the video, basically the curtain comes tumbling down but there is no car. MC of the evening, Mr. Sanjeev then urges us to wait for it… After a few seconds we hear the delicious sound of the engine as Sean gears up and does two laps around the tent. He then drives into the tent to an already hyped up crowd 🙂

We then had a chance to walk up to the sleek beauty and admire her curvy, sensual features….

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Here are the interiors and close up shots…

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And then the engine was revealed…

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Jaguar’s Sean Renton educated us on the features of the stunning luxury car. He was also kind enough to have a word with me about the F-Type…

Jaguar's Sean Renton

 

Here is a link to the F-Type on the Jaguar website for more details on the car.. Jaguar F-Type

As the mingling began, Lime Catering sent out the most delicious canapés. What I did not know is that my girl Lulu and her beau were behind the delicacies. I stopped by the temporary kitchen to say hello 🙂

Jaguar F Type Launch in Nairobi Akinyi Adongo 7 Jaguar F Type Launch in Nairobi Akinyi Adongo 8 Jaguar F Type Launch in Nairobi Akinyi Adongo 38

I came back and caught up with the rest of the party…

Edd, Blaine (Land Rover) and Stef (ExDimension)

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Chimano of Sauti Sol

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Blaine with Alex and Max (The hottest identical twins in Kenya 🙂 )

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Claes (Moniko’s Restaurant) and Sean (Jaguar)

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Marek and Chimano (Sauti Sol) and I

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Hanging out with Sham and Michelle

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And finally, one of my favourite pictures of the evening, Stef drooling over the Jaguar 🙂

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As the launch was going on, I made my way to my baby, the love of my life…the 2014 Land Rover Defender ❤

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The offices themselves are quite spacious and neat with carefully done interiors. Nothing was out of place…

Landrover Offices Jaguar F Type Launch in Nairobi Akinyi Adongo 44 Landrover Offices Jaguar F Type Launch in Nairobi Akinyi Adongo 45 Landrover Offices Jaguar F Type Launch in Nairobi Akinyi Adongo 46 Landrover Offices Jaguar F Type Launch in Nairobi Akinyi Adongo 47 Landrover Offices Jaguar F Type Launch in Nairobi Akinyi Adongo 48 Landrover Offices Jaguar F Type Launch in Nairobi Akinyi Adongo 49 Landrover Offices Jaguar F Type Launch in Nairobi Akinyi Adongo 51

There were some gift bags awaiting us…

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I also sneaked around to see what other toys the Jaguar Land Rover Nairobi office had in store…

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There was plenty more outside 🙂

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Now you know where to go if you wish to buy a Jaguar, Land Rover or Range Rover in Nairobi… Overall we had a lovely evening at the Nairobi Jaguar launch.

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